Updated: Aug 17
Kia Ora New Zealand!
NIUE Vanilla International (NVI) has finally made an official appearance in New Zealand at the Auckland Fine Food Show, hosted at the Auckland ASB Showgrounds, Greenlane. NVI has always maintained an active involvement at global food exhibitions, representing Pacific Island business and the Pacific's potential to develop competitive premium brands. On a more recent development, we had ventured to Paris and Milan to exhibit and engage with European markets. However, we have not made a deliberate introduction to New Zealand. In terms of demand, New Zealand is the closest and biggest market for the company from it’s headquarters in Alofi North, NIUE Island. According to our managing director, Stan Kalauni “this is the first of many more exhibitions that NVI will be directly involved within New Zealand”. Our direct marketing approach has focused primarily on the Australian markets, establishing and building brand awareness in several major cities such as Sydney. Therefore the time has never been more appropriate to start the same marketing process in New Zealand where it is closer to home.
Highlight of the event:
Renowned chef and author Robert Oliver hosted a live cooking demonstration using one of NVI’s products as a highlighted ingredient of his dish. This opportunity also granted our managing director, Stan Kalauni to directly address the Auckland Fine Food audience and establish the first steps of cultivating a relationship with the New Zealand market.